BROCHIER x Bloomingville
A tribute to everyday luxury: Bloomingville partners with high-end Italian textile company
Furniture draped in sophisticated interior decoration fabric – BROCHIER and Bloomingville combine their efforts to explore everyday luxury by adding beautiful fabrics to home interior.
Bloomingville and BROCHIER embark on a new journey as they unite elements from the Italian textile industry and interior design deeply rooted in the famed Danish aesthetic tradition. As a result, the two companies offer a limited edition of Bloomingville’s bestselling outdoor furniture; Mundo. More importantly, the two companies showcase the Bloomingville Mundo Limited Edition to encourage the everyday designer to reflect on ways to add a bit of luxury to her daily routines and everyday life.
Bloomingville Mundo Limited Edition
Upholstered in sophisticated interior decoration fabric, the bestselling Bloomingville Mundo outdoor furniture series is certain to stand out as a perfect manifestation of the spring/summer trends. The limited Mundo edition beautifully balances the Danish tradition of design with Italian craftmanship and brings an element of luxury and sophistication into the home.
Sara Tessuto, Communication Manager at BROCHIER, wants to make luxury fabrics accessible to passionate home interior fashionistas like herself, who share the passion for styling and decorating at home. According to Sara, the partnership with Bloomingville is a way to demonstrate just that: “BROCHIER has supplied Bloomingville with a product deriving from many years of experience from working in the field of furnishing fabrics. Having a worldwide distribution, BROCHIER tries to satisfy the tastes of its demanding customers both in terms of designs and colors, with the choice of J3494 Sangria we believe we have found the perfect fabric to complement Bloomingville’s Nordic style.”
Clara Melo Maia, Area Sales Manager at Bloomingville, proudly summarizes the result of the collaboration: “We want to showcase our bestselling Mundo furniture in a new light. BROCHIER represents craftmanship and high quality that is a perfect fit for us because they add the finishing touch.”
Clara continues: “The Mundo limited edition epitomizes the purpose of our partnership with BROCHIER, which is to demonstrate how everyday luxury can be easily integrated at home”.
Everyday luxury for the ever changing home
BROCHIER and Bloomingville have proven their point in making the outdoor life more fabulous; BROCHIER’s luxurious fabric adds a splash of classy living and revives the look of Bloomingville’s bestselling Mundo series. However, the collaboration goes beyond displaying a new style. Instead, it encourages the everyday designer to reflect on everyday luxury.
Clara explains: “In the process of redesigning Mundo, we realized how few elements, such as the choice of fabric, can make a change at home, which is essential to the Bloomingville design philosophy of ‘ever changing homes’. Together, we want our customers to reflect on those elements that adds that extra something, which we have decided to coin as ‘everyday luxury’”.
Sara agrees: “Everyday luxury differs from person to person. Often, it’s the smaller things that make the difference and give us a unique experience; in terms of upholstering furniture, fabric is the cherry on top due to its shape, the material it is made of, its functionality and durability. It may be a minor part in the overall design process of furniture, but much thought goes into this process when choosing the right fabric. The fabric adds that glamourous effect and makes the furniture special.”
In seeking to push the boundaries of common ways of working with textiles, Sara Tessuto saw a great opportunity in working with the Danish interior company Bloomingville; “Bloomingville is a perfect partner for us to communicate out that our fabrics are accessible and a great option for those longing for luxury in their interior style”, Sara says.
Holding extensive experience within home interior, Bloomingville has found a significant ability to create products and styles with a significant ability to create a warm, informal ambiance in every home. The limited Mundo edition is no exception and is ready to turn every outdoor space into a fashionable place and intimate sanctuary.
Founded in the early 900’s in France and acquired by Clerici Tessuto in 2007; BROCHIER is a leading supplier of interior decoration fabrics, well-known all over the world for their sophistication, elegance and the quality of their yarns. Clerici Tessuto was established in 1922 by Rachele Clerici and her husband Alessandro Tessuto as a company for trading in silk fabrics. Clerici Tessuto is onto its fourth generation of family owners and maintains its position as one of the most acclaimed textiles manufacturers globally servicing the luxury sector with lifestyle products within men’s and women’s apparel, accessories and home furnishing.
Bloomingville is an international home interior company founded in 2000. Deeply rooted in the Danish aesthetic tradition, Bloomingville’s unique style offers contemporary design at accessible price points, delivering happy changes to everyday designers worldwide.
The Bloomingville Mundo Limited Edition launches on Thursday, January 16, 2020, as part of Paris Déco Off, and will be exhibited at stand Hall 5B – L13- M14 / M13 at MAISON&OBJET from January 17-21, 2020.
For further information about the collaboration or requesting a media pass to attend the press event, please contact firstname.lastname@example.org.