Press release // Launch of new website

A matter of course for some – but a well-considered decision for Bloomingville

Bloomingville has recently launched a new website for their children’s brand, 'Bloomingville MINI', offering direct sales to end-users. Selling directly to the end-consumers is a strategic and carefully considered decision for Bloomingville, as until now, the company has only offered sales to B2B – meaning its four brands have only been available for purchase by retailers for resale. With the new website, it is the first time the sales are directly targeting end-users.

The decision for this new website website was made after several considerations, including a high priority to offer the full range to customers. The website features more than 370 cute styles for the little ones in the family, and it is currently possible to shop on the site from 11 countries in Europe.

Demand for the products on platforms like Instagram, among others, has confirmed Bloomingville's decision to open this sales channel. In addition to sales, the website is also intended to strengthen the brand identity for the popular brand, which is already a part of many homes all over the world.

Bloomingville MINI is currently sold by retailers in stores and webshops worldwide, so the new webshop will simply be a supplement to the existing sales.

In 2025, Bloomingville MINI will celebrate its 10th anniversary, which will be commemorated with all customers, both B2B and B2C.

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