An eco-conscious mindset and responsible decision-making

We believe it’s a matter of a mindset – and it’s a matter of taking a step in the right direction every day



We have a high number of product samples that need to be shipped to Ikast, Denmark, to prepare for photoshoots as part of producing our beautiful catalogs, and to showcase the new collections at the internationally esteemed tradeshows. From 2018 to 2019, we decreased our number of sample shipments and lowered the level of CO2 emission. This is a result of our decreasing use of air transport and incentives of getting samples shipped in containers with production orders. In 2019, we initiated a program aiming to consolidate and filling our containers to avoid transporting them half-empty. From an environmental point of view, this incentive reduced the number of shipments and avoided unnecessary pollution. In 2020, we launched our catalogs as online editions and managed to reduce our printed catalogs by half due to a restructuring and transitioning towards less paper, making all catalogs easily accessible online for our customers.


Packaging: Reduce. Reuse. Recycle.

We reuse the packing material to reduce waste. For example, the cardboard boxes that we receive as part of transporting imported goods, are reused in the process of delivering products to our customers. The cardboard boxes will be marked with a sticker for the customer to see that the box is reused, encouraging them to either reuse or recycle the box.



We seek to address the negative impact within the value chain by using certifications as a method of minimizing risks and securing high levels of product safety. Bloomingville is certified according to STANDARD 100 by OEKOTEX® as certifications are an important step towards reducing the use of chemicals in our textile products. A wide range of our textiles in the Bloomingville MINI collection are OEKOTEX certified. This certification guarantees that the products are harmless in human ecological terms resulting from extensive testing for harmful substances across the textile value chain. FSC certification will come into effect by 2021.


An eco-conscious product portfolio

Each year, the Bloomingville Group launches collections from four brands: Bloomingville, Bloomingville MINI, Creative Collection and ILLUME x Bloomingville, including an annual Christmas collection. Many products are made from natural woven materials, such as fast-growing grass like rattan, bamboo, and cane. We strive towards growing an eco-conscious product portfolio by collaborating with several suppliers that only use natural dye in the coloring process applied to products, such as poufs, rugs, and baskets.

Our product assortment consists of a variety of products with sustainable marks. For instance, we market products from recycled glass and sell throws made from recycled cotton. A large selection of products come in recycled wood, such as driftwood, elm wood and reclaimed wood that add a unique feel and personality to our product portfolio. Driftwood is particularly interesting as it covers all kinds of wood that has been washed up on the beach, lake, or river due to winds, tides, or waves. Significant to driftwood is that the type of wood is difficult to identify.

We also offer a significant product category called ‘FOUNDS’. The FOUNDS span across home accessories to furniture and are made from materials that originally have ended their lifecycle. Clever design and innovation make it possible to reuse the items for reselling. The FOUNDS are unique and offered at a limited stock level. 


Product testing and risk evaluation

We focus on the safety of our products by reviewing, testing, and considering each product carefully with general product safety in mind. Especially high-risk products categorized as toys, kitchenware and lighting must comply with the European standards under the relevant directives to ensure that no harm is done to the end consumer and to reduce environmental risks. We also conduct chemical testing and assessments on products to ensure that they are food approved and fire retardant, nor tested on animals.


Responsible sourcing of products

We are working closely with professional agent offices to ensure that our suppliers comply with certain standards. Among our demands is that all our suppliers sign a document, stating that they are committed to the Ten Principles of the UN Global Compact. The UN Global Compact encourages businesses to adopt sustainable and socially responsible policies, such as securing that the most basic human standards are upheld and respected. Child labor, which is also a part of the principles, is under no circumstances tolerated by Bloomingville.


Consumer safety

We acknowledge the importance of providing our customers with not only beautiful products, but also products that are safe according to European legislation. We commend our professional approach to product safety and our comprehensive vendor manual, which is developed in close collaboration with Bureau Veritas, who are our trusted professional advisors with much knowledge and expertise in this area. The manual contains specific compliance guidelines and is kept up to date annually. The manual is sent to our suppliers, who are required to comply with these guidelines. 

We will continue working closely with Bureau Veritas regarding testing, certifications, and CSR-related topics.


Healthy happy workplace

By securing a healthy and safe work environment, Bloomingville is devoted to improving the working conditions for each employee. Driven by ethos of openness and joint responsibility, each employee liaises directly with the team leader between two and three times a year to discuss topics, such as wages, work satisfaction, areas of improvement and topics relating to the work environment and conditions. Also, grievances and other concerns are shared during these meetings and handled professionally and in confidence with respect for the employee.

The staff association is run by a group of employees, representing the different departments of the company. The association organizes several social events, such as Christmas and summer parties, sports activities, games and social get-togethers, inspirational guest speakers, and a lot more.

In accordance with Danish legislation, Bloomingville has a Safety Committee consisting of staff representatives and management to ensure a safe working environment. All our employees have six weeks of holiday each year and are endowed with a private pension scheme. Moreover, every employee is a member of the company health care insurance scheme, which gives the employees the opportunity to attend chiropractor, masseuse or special doctors.


Moving forward

Each step is one step in the right direction. We will continue our cross-organizational CSR related incentives to continue this journey in different areas, such as…

  • In 2020, we renewed our OEKOTEX certification in cooperation with Teknologisk Insitut, Denmark. Also, we will apply for a certification in Forest Stewardship Council (FSC) to label our products with the internationally known certification.

  • Our plan is to continue decreasing the use of air transport for the coming seasons.

  • A task of reducing unnecessary noise to increase work efficiency at our HQ in Ikast, Denmark has been implemented and the effects will be regularly monitored.

  • A project on ‘Sustainable packaging’ will be initiated to replace plastic bags with biodegradable plastic bags, as well as researching other alternatives to packaging.

  • We will continue working closely with Bureau Veritas regarding testing, certifications, and CSR-related topics.

  • A taskforce has been formed to map our supplier base to provide our customer with the best information about the products they purchase. Certification, product portfolios, and rankings are amongst the variables that will be assessed to secure an eco-conscious approach.

  • Internal initiatives regarding our use and ways of disposing materials, such as paper, carton, etc., will be an integral part of the daily routines within the company, • Reduction of energy consumption

  • Annual community program of supporting local non-profit organizations, national campaigns or charities will come into effect by 2021.

In general, we will contribute with a lineup of initiatives in our pursuit of actively engaging with and promoting a more sustainable future.